Programmatic Display – Implementation
Programmatic Display – Implementation
Marketing Technology Setup: Advanced Implementation of Programmatic Display in Websites, Apps, and Technical Infrastructure
Marketing Technology Setup: Advanced Implementation of Programmatic Display in Websites, Apps, and Technical Infrastructure
Programmatic display advertising offers vast potential. Maximizing its full capabilities requires an advanced technical setup. This page details how Digitl delivers the precise implementation and infrastructure your campaigns need.
Marketing Technology Setup: Advanced Implementation of Programmatic Display in Websites, Apps, and Technical Infrastructure
Marketing Technology Setup: Advanced Implementation of Programmatic Display in Websites, Apps, and Technical Infrastructure
Programmatic display advertising offers vast potential. Maximizing its full capabilities requires an advanced technical setup. This page details how Digitl delivers the precise implementation and infrastructure your campaigns need.
Professional Setup & Project Management
Professional Setup & Project Management
Account Setup
Account Setup
Initial creation and configuration of Google Marketing Platform accounts, ensuring that a proper account structure, user management, and access controls are in place. This foundational setup lays the groundwork for efficient campaign management, streamlined workflows, and effective collaboration within the platform.
Agency & Advertiser Setup
Agency & Advertiser Setup
Within the Google Marketing Platform, agency and advertiser accounts are created with custom-made configurations to align with specific business objectives and campaign strategies. This ensures a seamless integration of multiple accounts, enabling efficient management and reporting across different entities.
Floodlight Configuration
Floodlight Configuration
Measurement strategy and configuration of Floodlight tags for conversion tracking and measurement of the effectiveness of advertising campaigns. By capturing data on user interactions and conversions, Floodlight tags provide insights into campaign performance, allowing for data-driven optimization & improved ROI.
User Access Configuration
User Access Configuration
Account structures are created based on a defined role concept, ensuring the right individuals have the appropriate level of access to the GMP. Proper user roles and permissions are established and enabled to safeguard data. This granular control ensures that each user can perform their specific tasks while maintaining data security and privacy.
Naming Convention
Naming Convention
A clear and consistent naming convention is established for campaigns, creatives, placements, and other assets within the Google Marketing Platform. This standardized approach simplifies campaign management, improves reporting usability, and facilitates collaboration across teams.
Product Linking
Product Linking
The right account structures are identified to connect various Google Marketing Platform products in the most optimal way, establishing the required connections within and beyond the GMP. This enables a holistic view of advertising performance, streamlines workflows, and facilitates data sharing across different channels and platforms.
Billing Profile Configuration
Billing Profile Configuration
Billing profiles are configured within the Google Marketing Platform to align with the company's financial processes. This includes setting up invoicing department details, creating necessary invoice layouts, including breakdowns and level of detail, to ensure accurate invoicing and reporting for transparent and efficient financial management.
Reporting Readiness
Reporting Readiness
Preparation of the companies' GMP environment for comprehensive reporting and analysis. This includes assisting with setting up custom reports, defining KPIs, and ensuring data accuracy and consistency by applying the best account structure. By laying the foundation for robust reporting, businesses are provided with actionable insights.
Additional Services by Digitl for Programmatic Display
Additional Services by Digitl for Programmatic Display
Marketing Technology Services that support Programmatic Display Marketing teams with knowledge and resources about Tech and Data.
AI
AI
Gemini, ChatGPT, and other AI models to increase efficiency of media buying and optimization of workflows by using AI Agents and GenAI modules.
Dashboards & Reports
Dashboards & Reports
Automated aggregation of data for KPI reportings to analyse the effect and performance of Programmatic Display campaigns. Creation of appealing Dashboards that go beyond pure metrics.
Data Integration
Data Integration
Integration of Offline-, CRM- or User data. Use predictions or other KPIs in your marketing technology infrastructure to active it with Programmatic Display campaigns.
Process Automation
Process Automation
Orchestration of automated workflows in AWS, Azure or Google Cloud for data activation, predictions, advanced analysis or reporting to drive efficiency of Programmatic Display campaigns.
Advanced Analysis
Advanced Analysis
Advanced analysis of Programmatic Display campaigns with audience demographics, content performance analysis, and cross-channel attribution modeling to understand its true impact.
Attribution
Attribution
Advanced attribution modeling for Programmatic Display advertising, beyond last-click analysis to understand the customer journey and assign credit across various touchpoints for accurate measurement of campaign effectiveness.
Marketing Mix Modeling
Marketing Mix Modeling
Marketing Mix Modeling (MMM) to analyze the impact of Programmatic Display campaigns on overall marketing performance or use statistics for incrementality testing to understand the added value on performance or branding KPIs.
User Segmentation
User Segmentation
First-party data based on demographics, interests, behavior, and engagement patterns to activate audiences or analyze the effect and performance of Programmatic Display campaigns.
App Tracking
App Tracking
App tracking data – including installs, in-app events, and post-install conversions – for KPI reportings to analyze the effectiveness of Programmatic Display campaigns, driving app engagement and acquisition.
Advanced Services
Advanced Services
Custom technical solutions, data integration, scripts or workflow orchestration for advanced marketing technology stacks or in Cloud platforms (AWS, Azure, Google Cloud) to maximize efficiency.
Tech Audit
Tech Audit
Technical audit of Programmatic Display campaigns to evaluate the integrity and efficiency of tracking implementations. This includes a comprehensive review of pixels, tags, and audience lists to ensure accurate data collection and attribution.
Are you interested?
Are you interested?
Contact us today to start your journey towards digital success!
Contact us today to start your journey towards digital success!
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