Microsoft Advertising – Advanced Services
Microsoft Advertising – Advanced Services
Services for Automated Data Preparation, Aggregation, and Visualization by Digitl
Services for Automated Data Preparation, Aggregation, and Visualization by Digitl
Overcome the limitations of basic campaigns by using advanced Microsoft Advertising services. Digitl provides the expertise to integrate data, automate workflows, and implement precise measurement for scalable performance and transparent, data-driven insights. Learn what it consists of on this page.
Services for Automated Data Preparation, Aggregation, and Visualization by Digitl
Services for Automated Data Preparation, Aggregation, and Visualization by Digitl
Overcome the limitations of basic campaigns by using advanced Microsoft Advertising services. Digitl provides the expertise to integrate data, automate workflows, and implement precise measurement for scalable performance and transparent, data-driven insights. Learn what it consists of on this page.
Data-Driven Foundations for Scalable Microsoft Advertising Performance
Data-Driven Foundations for Scalable Microsoft Advertising Performance
Data Analysis
Data Analysis
Comprehensive analysis of campaign performance and user behavior enables a deeper understanding of what drives conversions. Digitl supports integrating data from Microsoft Advertising with CRM signals, web analytics, and business KPIs. These combined insights go beyond surface metrics to identify root causes, optimization opportunities, and high-impact audience segments.
Forecast
Forecast
Predictive modeling applies historical performance data, behavioral signals, and machine learning to identify audiences most likely to convert in the future. Using these insights, Digitl creates predictive audiences that can be activated within Microsoft Advertising, enabling proactive targeting strategies. This forecasting also informs budget allocation and bid adjustments, focusing resources on high-value prospects and anticipated market changes.
Technical Setup
Technical Setup
Robust technical implementation underpins reliable measurement and campaign optimization. This includes configuring conversion tracking, setting up server-side tagging, designing data layers, and integrating with APIs or cloud infrastructure to ensure all relevant signals are accurately captured, cleansed, and actionable within the Microsoft Advertising ecosystem.
Automation & Maintenance
Automation & Maintenance
Digitl provides expertise in automation, pipeline orchestration, and maintenance. Automated workflows ensure seamless data flows between systems—delivering predictive audiences, conversion signals, and performance metrics to Microsoft Advertising consistently. Orchestrated pipelines manage tasks such as audience scoring, file transformation, and scheduled audience imports (e.g., via Customer Match). Maintenance routines keep workflows compliant with privacy regulations, scalable for growth, and aligned with evolving campaign and data requirements.
Additional Services by Digitl for Microsoft Advertising
Additional Services by Digitl for Microsoft Advertising
Marketing Technology Services that support Microsoft Advertising teams with knowledge and resources about Tech and Data.
Implementation
Implementation
Setup and integration of Microsoft Advertising within marketing infrastructure, including the implementation of triggers and tags for performance tracking and advanced analysis.
AI
AI
Gemini, ChatGPT and other AI models to increase efficiency of media buying and optimization of workflows by using AI Agents and GenAI modules.
Dashboards & Reports
Dashboards & Reports
Automated aggregation of data for KPI reporting to analyse the effect and performance of Microsoft Advertising campaigns. Creation of appealing Dashboards that go beyond pure metrics.
Data Integration
Data Integration
Integration of Offline-, CRM- or User data. Use predictions or other KPIs in your marketing technology infrastructure to active it with Microsoft Advertising campaigns.
Process Automation
Process Automation
Orchestration of automated workflows in AWS, Azure or Google Cloud for data activation, predictions, advanced analysis or reporting to drive efficiency of Microsoft Advertising campaigns.
Advanced Analysis
Advanced Analysis
Advanced analysis of Microsoft Advertising campaigns with audience demographics, content performance analysis, and cross-channel attribution modeling to understand its true impact.
Marketing Mix Modeling
Marketing Mix Modeling
Marketing Mix Modeling (MMM) to analyze the impact of Microsoft Advertising campaigns on overall marketing performance or use statistics for incrementality testing to understand the added value on performance or branding KPIs.
User Segmentation
User Segmentation
First-party data based on demographics, interests, behavior, and engagement patterns to activate audiences or analyze the effect and performance of Microsoft Advertising campaigns.
Are you interested?
Are you interested?
Contact us today to start your journey towards digital success!
Contact us today to start your journey towards digital success!
Trusted by industry leaders
Trusted by industry leaders
