Amazon Ads – Advanced Analysis
Amazon Ads – Advanced Analysis
Custom Campaign Analysis for Optimal Video Ad Performance on Prime Video, Fire TV, and Twitch
Custom Campaign Analysis for Optimal Video Ad Performance on Prime Video, Fire TV, and Twitch
Custom campaigns with video ads on Prime Video, Fire TV, and Twitch present a challenge in performance analysis. Digitl uses Amazon Marketing Cloud to deliver data-driven insights and advanced optimization recommendations to maximize campaign effectiveness. Find out how it works.
Custom Campaign Analysis for Optimal Video Ad Performance on Prime Video, Fire TV, and Twitch
Custom Campaign Analysis for Optimal Video Ad Performance on Prime Video, Fire TV, and Twitch
Custom campaigns with video ads on Prime Video, Fire TV, and Twitch present a challenge in performance analysis. Digitl uses Amazon Marketing Cloud to deliver data-driven insights and advanced optimization recommendations to maximize campaign effectiveness. Find out how it works.
Strategic Performance Analysis and Media Effectiveness
Strategic Performance Analysis and Media Effectiveness
Overlap Analysis
Overlap Analysis
Analysis of the audience overlap between Streaming TV ads and other Amazon Ads products, such as Sponsored Products, Sponsored Brands, and Amazon DSP display and online video ads. This helps understand the combined impact of brand's advertising efforts and identify opportunities to improve reach and efficiency.
Frequency & Reach Analysis
Frequency & Reach Analysis
Analysis of the frequency and reach of Streaming TV campaigns, as well as their impact on various conversion metrics, such as add to cart, detail page views, and purchases. This can help optimize campaigns for maximum effect on lower-funnel activation goals.
Path-to-Conversion Analysis
Path-to-Conversion Analysis
Analysis of the customer journey to see how Streaming TV ads contribute to conversions, along with other Amazon Ads products. This can help understand how different ad formats work together to drive results.
Performance Deep Dives
Performance Deep Dives
Amazon Marketing Cloud allows advertisers to analyze the factors influencing Amazon DSP and Sponsored Ads campaign performance. This helps understand how different aspects of campaigns, such as targeting strategies and creatives, affect key metrics like conversions and ROAS. AMC provides a unified view of campaign performance, enabling advertisers to see how different campaign types contribute to their overall goals.
Audience Insights & Activation
Audience Insights & Activation
Analysis of the correlations between audience segments and engagement to create custom audiences for activation in Amazon DSP. For example, an advertiser might discover that a particular audience segment has a high engagement rate with video ads but a low engagement rate with display ads. Based on this insight, the advertiser could create a custom audience segment for video ads that targets this specific group.
Shopping Journey Analysis
Shopping Journey Analysis
Visualization of the customer journey, including media exposure, frequency, and timing. For instance, an advertiser might discover that customers who are exposed to both display and video ads are more likely to make a purchase than those who are only exposed to one type of ad. Based on this insight, the advertiser could adjust their campaign strategy to ensure that customers are exposed to both display and video ads throughout their journey.
Amazon Ads Media Mix Analysis
Amazon Ads Media Mix Analysis
Assessment of the collective impact of the Amazon Ads media mix and isolation of the incremental impact of specific media types. One example is, that an advertiser might discover that a combination of Sponsored Products and Amazon DSP retargeting campaigns leads to a significantly higher conversion rate than either campaign type alone. Based on this insight, the advertiser could adjust their budget allocation to prioritize this effective combination.
Omnichannel Impact Analysis
Omnichannel Impact Analysis
Assessment of how Amazon Ads media contributes to sales across various Amazon store types and direct-to-consumer (D2C) channels. Custom attribution models can be used to assign credit for on-Amazon and off-Amazon conversion events.
Marketing Mix Modeling
Marketing Mix Modeling
Use of the Amazon DSP data with other data sources to perform Marketing Mix Modeling (MMM) and understand activation impact on sales and revenue goals for improved marketing strategies.
Additional Services by Digitl for Amazon Ads
Additional Services by Digitl for Amazon Ads
Marketing Technology Services that support Amazon Ads teams with knowledge and resources about Tech and Data.
Implementation
Implementation
Setup and integration of Amazon advertising within marketing infrastructure, including the implementation of triggers and tags for performance tracking and advanced analysis.
AI
AI
Gemini, ChatGPT, and other AI models to increase efficiency of media buying and optimization of workflows by using AI Agents and GenAI modules.
Dashboards & Reports
Dashboards & Reports
Automated aggregation of data for KPI reporting to analyse the effect and performance of Amazon Ads campaigns. Creation of appealing Dashboards that go beyond pure metrics.
Data Integration
Data Integration
Integration of Offline-, CRM- or User data. Use predictions of CLV or other KPIs in your marketing technology infrastructure to active it with Amazon Ads campaigns.
Process Automation
Process Automation
Orchestration of automated workflows in AWS, Azure or Google Cloud for data activation, predictions, advanced analysis or reporting to drive efficiency of Amazon Ads campaigns.
Attribution
Attribution
Advanced attribution modeling for Amazon Ads, beyond last-click analysis to understand the customer journey and assign credit across various touchpoints for accurate measurement of campaign effectiveness.
User Segmentation
User Segmentation
First-party data based on demographics, interests, behavior, and engagement patterns to activate audiences or analyze the effect and performance of Amazon Ads campaigns.
Advanced Services
Advanced Services
Custom technical solutions, data integration, scripts or workflow orchestration for advanced marketing technology stacks or in Cloud platforms (AWS, Azure, Google Cloud) to maximize efficiency.
Tech Audit
Tech Audit
Technical audit of Amazon Ads campaigns to evaluate the integrity and efficiency of tracking implementations. This includes a comprehensive review of pixels, tags, and audience lists to ensure accurate data collection and attribution.
Marketing Mix Modeling
Marketing Mix Modeling
Marketing Mix Modeling (MMM) to analyze the impact of Amazon Ads campaigns on overall marketing performance or use statistics for incrementality testing to understand the added value on performance or branding KPIs.
Are you interested?
Are you interested?
Contact us today to start your journey towards digital success!
Contact us today to start your journey towards digital success!
Trusted by industry leaders
Trusted by industry leaders
