The GA Fundamentals trainings provide a comprehensive introduction to the Google Analytics platform, equipping participants with a solid understanding of key concepts, features, and terminology. These trainings cover an introduction to GA and its key differences from Universal Analytics, an overview of the event-based data model, along GA limits and restrictions. Participants learn about account structure and property setup, as well as Google product linking. This foundation enables effective navigation of GA and familiarity with its core functionalities.

The Reporting & Analysis trainings focus on leveraging GA's powerful reporting and analysis tools to gain valuable insights into user behavior, campaign performance, and website or app optimization. Topics covered here include predefined and custom events tracking, conversions and goal setting, e-commerce tracking and reporting, custom dimensions and metrics, and attribution models. By mastering these skills, participants can identify trends, measure the impact of their marketing efforts, and make data-driven decisions to improve their digital strategies.

For those seeking deeper expertise, Digitl offers trainings on advanced topics as well as specifically tailored trainings to dive into the more complex aspects of Google Analytics. Participants of these training sessions become extra knowledgable in data analysis and optimization, covering areas such as consent mode and data privacy, data integration, data modeling and schema design, and custom integrations and APIs. In short: With advanced workshops by Digitl you unlock the full potential of GA.