A GTM audit conducted by Digitl follows a standardized checklist tailored to different use cases and industry verticals. This systematic approach ensures a comprehensive assessment of the GTM setup, identifying areas for improvement and optimization. The checklist covers key aspects such as tag implementation, trigger configuration, data layer validation, variable usage, and overall container health. By carefully evaluating each component, the audit ensures the GTM implementation aligns with best practices, delivering accurate and reliable data for marketing and analytics initiatives.

Based on the audit findings, Digitl provides a detailed report in form of scorecards, outlining specific recommendations for optimizing the GTM setup. These recommendations may include addressing inconsistent naming conventions to improve clarity and organization, utilizing folders more effectively to streamline tag management and navigation, removing unused variables and triggers to reduce clutter and enhance efficiency, preventing duplicate conversions or transactions by implementing appropriate deduplication mechanisms, and blocking tags through Consent Mode to comply with user privacy preferences and data protection regulations, among other improvements.