Campaign Manager 360 – License

Using Campaign Manager 360 with an Own Account and License

Campaign Manager 360 (CM360) is a powerful ad serving and tracking solution for enterprise-level marketing. Managing your own CM360 license gives you full control over data, structure, and integrations – making it easier to scale campaigns with transparency and precision. Here’s what you gain with a direct license setup.

Using Campaign Manager 360 with an Own Account and License

Usage-Based Pricing

Campaign Manager 360 operates on a flexible, usage-based pricing model. This means that advertisers only pay for the services they use, such as ad serving, clicks, tracking ads, and rich media. The pricing is calculated based on the volume of impressions, clicks, and other measurable activities within campaigns depending on the placement types used.

No Setup Cost

Getting started with CM360 involves no upfront setup fees. Advertisers can begin using the platform without any initial financial commitment which allows for allocation of budgets entirely toward campaign execution and optimization. This cost-efficient entry point makes CM360 accessible for advertisers and agencies looking to scale their digital marketing efforts without incurring heavy startup costs.

Volume Discounts

The cost structure of CM360 rewards usage volume of the platform. Volume discounts apply to advertisers with high levels of activity, helping them optimize their advertising spend as they start to use CM360 extensively. As ad serving volume increases, advertisers may qualify for reduced rates which makes it more cost-effective to scale campaigns.

Take a look at the advantages of having your own license with Campaign Manager 360:

Data Ownership

Advertisers and agencies retain full ownership of their data. All campaign performance data belongs to the license and account owner, ensuring complete control over how it is used and shared. This allows businesses to securely analyze and integrate their data into other platforms, such as BigQuery or CRM systems, to drive actionable insights and optimize marketing strategies.

Data Privacy

CM360 is designed with privacy at its core, adhering to strict global standards including GDPR. Features and integrations ensure that user data is collected and processed in compliance with privacy regulations. Advertisers can collect end-user consent and pass consent signals via Floodlight tags, enabling privacy-compliant personalization while respecting user preferences.

Tool Integrations

CM360 integrates seamlessly with other tools in the Google Marketing Platform, such as Display & Video 360, Search Ads 360, and Google Analytics 4. It also supports third-party integrations with platforms like The Trade Desk, Netflix Ads, and Adobe GenStudio. These integrations streamline workflows by enabling direct tag sharing, unified reporting, and cross-platform optimization for both programmatic and non-programmatic campaigns.

Product Support

Extensive support for CM360 is provided through access to the expertise of consultants with years of experience with the platform, trainings, and comprehensive documentation. Whether advertisers need guidance on ad trafficking, troubleshooting issues, or advanced setup configurations: support resources include platform experts, documentation, and training options to ensure continuity and platform expertise.

Advanced Setup

Campaign Manager 360 supports advanced setup options tailored to various business needs. From designing account structures and tracking concepts to setting up Floodlight tags with custom variables, CM360 provides the right tools and needed capabilities to ensure campaigns are optimized for performance. Through the integration with Display & Video 360, features like custom bidding are enabled for sophisticated media activation.

Full Transparency

CM360 provides full transparency into campaign performance by offering detailed reporting across all channels, including programmatic and direct buys. Features like Cross-Media Reach allow advertisers to compare the reach of digital video campaigns alongside linear TV campaigns, ensuring a unified view of media performance.

Flexible Billing Options Offered by Digitl

Flexible billing options are offered to suit businesses of all sizes with the various needs. Whether the account owner is an agency managing multiple clients or a single advertiser running campaigns across various channels, through the billing center the needed level of billing transparency is ensured through adaptation to specific needs.

These companies use Campaign Manager 360 for ad serving:

Frequently Asked Questions

What are the key features of Campaign Manager 360?

CM360 offers features such as ad serving, campaign management, performance tracking, audience targeting, and integration with programmatic advertising platforms. It provides tools for trafficking, managing campaigns, and handling creatives.

Do I have to use CM360 to deliver programmatic campaigns?

While you can use DV360 independently to host and serve your ads, integrating CM360 with DV360 offers several significant advantages including unified creative management: CM360 offers comprehensive reporting across both programmatic and non-programmatic campaigns, providing a holistic view of your advertising efforts; video transcoding: CM360 can handle video file transcoding, ensuring your video ads are compatible across various platforms and devices and more.

What is a Campaign in Campaign Manager 360?

A Campaign resource groups together a set of ads and placements for a single advertiser.

Can a CM360 advertiser be disconnected from a DV360 advertiser after initial setup?

No, once a CM360 advertiser is connected to a DV360 advertiser, the linking is permanent and cannot be undone. This is an important consideration when setting up the connection between these two platforms.