Campaign Manager 360 is built with a comprehensive set of privacy features that help advertisers comply with global regulations such as GDPR, CCPA, and emerging state-specific laws. The platform supports consent management through integration with the IAB Transparency & Consent Framework (TCF v2.2) and the Global Privacy Platform (GPP), enabling standardized signal passing across regions. Consent Mode ensures that tags adapt to each user’s consent status, switching to aggregate measurement when individual consent is not granted. Additional protections, such as restricted data processing and privacy-by-design principles, help limit the use of personal identifiers and support compliance obligations while maintaining effective campaign performance.

Campaign Manager 360 applies security protocols across every layer of its infrastructure to protect sensitive advertiser and user data. All user identifiers, including cookies and device IDs, are encrypted using proprietary methods that prevent direct access to raw data. Access to the platform is governed by Google’s identity system, which includes support for multi-factor authentication and phishing-resistant hardware keys. Real-time threat detection is managed by Google’s Threat Analysis Group, using advanced intrusion monitoring to identify and mitigate risks before they escalate. Campaign Manager 360 runs on Google’s private, globally distributed infrastructure, with front-end services protected by TLS termination, denial-of-service defenses, and isolation from the public internet.

Campaign Manager 360 includes a robust framework to support compliance with a range of global and regional data protection regulations. Features such as data retention controls, user consent management, and customizable access levels help advertisers meet the requirements of laws like GDPR, the ePrivacy Directive, and other privacy-focused policies. The platform also facilitates transparent reporting and documentation to support audits and legal reviews. This ensures that organizations can maintain compliance without compromising on campaign effectiveness or operational efficiency. Regular updates to platform policies and features reflect evolving legal requirements, helping organizations demonstrate accountability while maintaining performance and operational integrity.

Campaign Manager 360 includes a comprehensive suite of verification tools that safeguard campaign integrity, ensure media quality, and protect brand reputation. Built-in capabilities such as ad-blocking, content classification, and geotargeting controls allow advertisers to manage where and how ads appear. Support for Active View enables viewability measurement, ensuring ads become visible to users, while integration with trusted verification partners enhances fraud detection, brand safety enforcement, and viewability compliance. Centralized reporting through the Verification tab provides insight into ad behavior and blocked impressions, offering transparency and control. These verification features play a critical role in optimizing performance and preserving budget efficiency.

Google’s approach to data privacy and protection is grounded in five core principles that shape the design and operation of Campaign Manager 360. Customers retain full ownership of their data, and Google processes that data strictly within the scope of contractual agreements - never for building ad profiles or enhancing its own ad products. Google does not sell customer or service data. Transparency is central to its data practices, with clear communication about how information is collected, used, and stored in compliance with global standards like GDPR. Security and data protection are prioritized from the ground up, with every product designed to safeguard user data. These principles shape the development of privacy-compliant advertising technologies for businesses around the world.