Display & Video 360 – License

Use Display & Video 360 with an Own Account and License

Acquire full ownership and control of your programmatic media buying by licensing Display & Video 360 (DV360). This page outlines how to navigate its flexible pricing models and leverage its capabilities for operational independence.

Usage-Based Pricing

Fees in DV360 are based on actual monthly media spend. Costs scale with usage and are tied directly to impressions served across campaigns, offering full transparency for cost planning and flexibility in usage.

No Setup Costs

There are no platform onboarding or licensing fees required to start using DV360. Activation is immediate after contract provisioning, enabling teams to focus on media planning without upfront investment.

Volume Discounts

Digitl supports negotiated media fee reductions based on committed spend thresholds for DV360's use by organizations. As spend grows, advertisers may benefit from scaled pricing models designed to optimize cost-efficiency at volume.

Programmatic (Exchange) Campaigns

Billed based on real-time auction media costs and platform usage, exchange-based campaigns allow buyers to activate impressions across open and private marketplaces. Fees apply as a percentage of media cost, with no guaranteed delivery and flexible pacing.

Programmatic Guaranteed (Non-Exchange) Campaigns

These campaigns run on fixed, pre-negotiated CPMs outside of standard exchange auctions. Costs are agreed directly with publishers, offering guaranteed delivery and placement control. A separate lower platform fee applies, distinct from exchange-based buying.

Ad Serving

DV360 provides built-in creative hosting and delivery for display, video, audio, and rich media formats. Depending on the creative type, ad serving may incur a CPM-based fee when assets are hosted directly in the platform. Hosting simplifies approval workflows and ensures consistent delivery across channels.

See what Display & Video 360 license support is offered:

Flexible Billing Options by Digitl

Digitl supports a variety of flexible billing models to align with client-specific financial structures, operational workflows, and contractual requirements. Whether clients operate with centralized or decentralized budget allocations, Digitl enables configurations that streamline invoicing, reporting, and media fee transparency. Billing can be structured at the partner or advertiser level within DV360, allowing for customized invoice grouping and cost center management. Media fees can be inserted as percentage-based fee into the platform settings and applied consistently across campaigns. Digitl also supports options for multi-currency setups where applicable. Clear documentation and alignment on billing structures are established during onboarding to ensure accuracy, consistency, and compliance with financial governance standards.

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Google Marketing Platform – Full Stack

Google Marketing Platform (GMP) operates under a Platform-as-a-Service (PaaS) model. There is no software to install – its three main interfaces are entirely browser-based and built on Google’s infrastructure. While the platforms can be used independently via their respective UIs, many organizations choose to extend functionality through automation, integration with Google Cloud Platform, APIs, bulk operations, or data ingestion. When licensed through a full-stack partner like Digitl, advertisers gain access to the entire GMP suite – typically including Display & Video 360, Campaign Manager 360 (CM360), and Search Ads 360 (SA360) – under a single contract. This provides the added benefit of native integrations, streamlined governance, and expert support across all connected environments.

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Galaxy – Digitl’s Platform for Collaboration and Knowledge

Galaxy is Digitl’s secure, user-centric platform designed to centralize workflows and knowledge, and enhance collaboration across the Google Marketing Platform and beyond. It offers personalized access to documentation, compliance tools, implementation tracking, billing, insights, and support – all within one environment. Built for scalability and efficiency, Galaxy enables marketing teams to manage operations, align across functions, and access expert guidance in one place. It offers tailored service, improves coordination, and supports day-to-day execution across GMP and related platforms.

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These companies use Display & Video 360 for programmatic advertising:

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Frequently Asked Questions

The cost is based on a percentage of monthly media spend. While many DSPs charge their fees based on the sum of media cost, data cost, and verification fees, the DSP fee with DV360 is limited to the media cost - the cost of buying impressions across digital platforms. DV360 offers unique transparency, including the possibility to separate invoice lines for line items as well as cost type.

A direct license provides ownership, transparency, and flexibility. Advertisers can control user access, billing setup, and platform configuration while operating independently from external buying entities.

Yes, existing structures can be migrated to a new partner like Digitl. Digitl supports the transition process, including user provisioning, billing setup, and technical integrations.

Digitl provides onboarding, training, technical setup, platform guidance, and ongoing support, ensuring efficient use of DV360 from license activation to campaign execution. Reach out to learn more.