Display & Video 360 – Onboarding

Onboarding & Training to Kickstart Display & Video 360

Getting started with Display & Video 360 requires structured onboarding and knowledge transfer. From technical configuration to role-based training and live platform walkthroughs, the goal is to ensure teams can use DV360 confidently and effectively from day one.

Modules & Features

Onboarding introduces core modules and functionalities within DV360, including campaign setup, audience targeting, inventory access, creative management, reporting, and optimization. The approach is hands-on and aligned to specific media use cases, ensuring platform features are not only understood but also directly applicable to daily campaign workflows.

Roadmap & Structure

A structured onboarding roadmap defines responsibilities, implementation phases, training milestones, and enablement timelines. This ensures clarity across all stakeholders, supports coordinated activation, and helps accelerate familiarity with DV360 through a phased, transparent onboarding plan and platform usage rollout.

Standards & Best Practices

Onboarding ensures alignment with DV360-specific campaign standards, covering naming conventions, budget pacing, audience strategy, brand safety, and tracking setup. Adopting these best practices supports data consistency, reduces operational complexity, and enables scalable programmatic management across teams and markets.

Market Knowledge

Onboarding includes contextual insights into the programmatic ecosystem – covering channel requirements, marketplace dynamics, and regional media behaviors. Digitl maintains direct relationships with publishers and third-party vendors to support market-specific information on formats, audience composition, reach, pricing, and targeting. Where applicable, onboarding also supports planning third-party integrations to align platform usage with local media environments.

Review

Structured checkpoints are embedded throughout the onboarding process to validate setup, access, role assignments, and the correct use of DV360 features. These reviews occur at key milestones to track adoption progress, identify potential blockers early, and assess whether platform usage aligns with campaign and business objectives. Feedback loops are used to adapt training focus where needed, ensuring full operational readiness before, during, and after campaign launch.

Cooperation

Cross-functional alignment is central to effective onboarding. Collaboration across media, analytics, data, and IT teams – both within the client organization and between client and Digitl – ensures DV360 is technically integrated and operationally embedded. A shared understanding of responsibilities and workflows enables efficient implementation and consistent platform usage. Ongoing cooperation throughout the onboarding process supports long-term stability beyond initial setup.

See what Display & Video 360 onboarding support is offered:

Initial Configuration & Account Design

The setup phase defines the operational framework of DV360 tailored to the advertiser’s structure, regional setup, and campaign objectives. Choosing between a campaign-based or organization-based structure ensures clarity in targeting, access, and reporting. This structural design supports local requirements – such as market-specific currencies, agency access, or audience segmentation – and aligns with existing hierarchies across business units or brands. Billing and fee configuration are established in parallel. Flexible options allow for invoicing by tool, advertiser, campaign, or insertion order, with custom itemization and language preferences to support different operating models. Media fees are configured based on negotiated terms, ensuring full transparency and reporting accuracy.

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General Training

Training is structured to build confidence across all key DV360 modules and ensure operational readiness. Teams are introduced to the DV360 hierarchy and guided through platform navigation and campaign setup. Sessions include hands-on walkthroughs covering insertion order types, line item configurations, budget assignment, and flight scheduling. The training covers campaign types, automated bidding strategies, and optimization techniques aligned with media goals. Targeting capabilities are introduced alongside Google Audiences, including affinity, in-market, demographic, and custom segments. Inventory discovery via the Marketplace is explained, including how to manage deals. Creative association, approval workflows, and troubleshooting are also demonstrated. Participants also gain an overview of performance reporting, including how to generate and schedule reports, apply dimensions and filters, and read KPIs. Additional sessions can include connected TV (CTV) campaign planning, YouTube buying, and advanced workflows such as bulk editing or BigQuery integration.

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Technical Integration

A structured DV360 setup requires coordinated integration across advertising, analytics, and measurement systems. This includes Floodlight tracking for conversion measurement, linking to Campaign Manager 360 (CM360) for campaign-level coordination, and connecting Google Analytics (GA) for data and audience sharing. Firebase can be linked to measure in-app activity and track conversions in mobile environments. Google Tag Manager simplifies deployment of tags and configuration changes without development effort. Additional integrations include uploading offline conversions via API and ingesting audience data from CDPs or third-party platforms for targeting and segmentation. These integrations are configured during onboarding to ensure tracking accuracy, data availability, and campaign measurement readiness from launch.

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Playbook & Administration

The programmatic playbook is a practical guide for internal teams and external partners, including media agencies. It outlines naming conventions, user roles, access protocols, and instructions for adapting or enhancing existing assets. It documents campaign setup processes – from activating creatives and tracking points to expanding audience strategies – ensuring readiness for scale. Aligned with the onboarding roadmap, the playbook defines responsibilities, key milestones, and deliverables, establishing a shared foundation for setup standards and operational expectations. Governance and administrative protocols are also detailed, including access management, approval workflows, and permission hierarchies, supporting secure and flexible platform usage. As a central reference, the playbook ensures alignment on workflows, responsibilities, and configurations throughout onboarding and ongoing operations.

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These companies use Display & Video 360 for programmatic advertising:

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Frequently Asked Questions

The cost is based on a percentage of monthly media spend. While many DSPs charge their fees based on the sum of media cost, data cost, and verification fees, the DSP fee with DV360 is limited to the media cost - the cost of buying impressions across digital platforms. DV360 offers unique transparency, including the possibility to separate invoice lines for line items as well as cost type.

The onboarding process covers account setup, user access provisioning, platform training, technical integrations, and campaign readiness. It ensures DV360 is fully configured for use across media, analytics, and creative teams – aligned to business structures and marketing goals.

Yes, DV360 can be integrated with various Google products, including Campaign Manager 360, Google Analytics 4, Google Tag Manager, Merchant Center, and Ads Data Hub for enhanced functionality and reporting.

Onboarding typically involves media, analytics, data, and IT stakeholders to ensure proper setup and activation. Training sessions are conducted to engage with everyone based on their role, responsibilities, and knowledge, covering platform usage, campaign workflows, reporting, and governance standards.