Display & Video 360 – Support

Product Support for Efficient Usage

Display & Video 360 (DV360) is Google’s programmatic advertising technology. To achieve your business goals, a strong technical setup is required. This page details Digitl's technical and operational support to help get the most out of DV360 usage.

Jour-Fixe Calls

Jour-fixe calls serve as regular touchpoints to review progress on programmatic roadmaps, address questions and needs, and ensure alignment on key initiatives and the adoption of Display & Video 360.

Alphas & Betas

Support with access to alphas and betas in DV360, allowing for testing and early adoption of the latest features before they become widely available. These opportunities offer a competitive advantage through the exploration of advanced capabilities.

Product Roadmap

Regular updates on upcoming features and enhancements through DV360’s roadmap help ensure strategies are adapted and new capabilities are explored as they become available.

Bugs

Active support in identifying, reporting, and monitoring DV360 bugs to minimize disruptions and ensure smooth campaign execution. This ensures issues are resolved quickly, keeping campaigns on track and performing at their best.

New Features

Information on the latest DV360 features designed to enhance campaign performance. Continuous updates introduce new tools, targeting options, and campaign monitoring capabilities, enabling more precise control and improved results.

Troubleshooting

Quick exploration and resolution of issues within DV360 ensure that campaigns remain on track. From non-spending line items to creative disapprovals and uncertainties with workflow, prompt action is taken to resolve problems, minimizing any impact on campaign success.

See what Display & Video 360 support is offered:

Business Reviews

Regular Business Reviews provide an in-depth look at account health, strategic alignment, and opportunities for enhancing maturity levels. These sessions allow for detailed analysis of Google Marketing Platfform (GMP) accounts, discussion of strategic goals, and identification of areas for optimization. By reviewing past performance and planning yearly strategies, business reviews ensure that campaigns continue to evolve and meet objectives effectively.

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Digital Maturity

Digital Maturity refers to the level of adoption of tools and capabilities needed to effectively run programmatic campaigns. Ongoing assessments and optimization ensure accounts are set according to best marketing practices, enhancing user engagement and consolidating operations. In this way, greater value is extracted from programmatic investments.

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Customer Success Stories

Customer success stories highlight real-world examples of how businesses have successfully used DV360 strategies to achieve best-in-class results. These examples demonstrate the benefits of using advanced activation strategies in DV360 for efficient campaign management. By showcasing tangible results – whether it's increased ROI, improved engagement, or enhanced brand visibility – Customer Success Stories offer valuable insights, advice, and inspiration.

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These companies use Display & Video 360 for programmatic advertising:

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Frequently Asked Questions

The cost is based on a percentage of monthly media spend. While many demand-side platforms (DSPs) charge their fees based on the sum of media cost, data cost, and verification fees, the DSP fee with DV360 is limited to the media cost - the cost of buying impressions across digital platforms. DV360 offers unique transparency, including the possibility to separate invoice lines for line items as well as cost type.

DV360 includes real-time bidding and programmatic guaranteed. It supports a wide range of ad formats extending beyond Google's network, reaching almoast the entire internet via multiple ad exchanges and premium placements. By providing a single, integrated platform for managing cross-channel campaigns, DV360 is designed for complex, large-scale advertising needs, providing capabilities far beyond what Google Ads offers.

Yes, DV360 can be integrated with various Google products, including Campaign Manager 360 (CM360), Google Analytics (GA), Google Tag Manager, Merchant Center, and Ads Data Hub for enhanced functionality and reporting.

DV360 uses a hierarchical structure including Campaign-, Insertion Order (IO)-, Line Item, and for YouTube campaigns Ad Group level. Combined wisely, these provide great options for campaign control and flexibility in holistic media activation strategies.