Search Ads 360 – License

Use Search Ads 360 with an Own Account and License

Search Ads 360 (SA360) can be licensed and used under a client’s ownership, offering direct access and full control over campaigns. This setup requires the right technical expertise to ensure operational excellence. Digitl provides the technical setup, licensing, and ongoing support needed to achieve this.

Use Search Ads 360 with an Own Account and License

Usage-Based Pricing

Fees in SA360 are based on actual monthly media spend. Costs scale with usage and are tied directly to delivery served across campaigns, offering full transparency for cost planning and flexibility in usage.

No Setup Costs

There are no platform onboarding or licensing fees required to start using SA360. Activation is immediate after contract provisioning, enabling teams to focus on campaign planning without upfront investment.

Volume Discounts

Digitl supports negotiated fee reductions based on committed spend thresholds for SA360's use by organizations. As spend grows, advertisers may benefit from scaled pricing models designed to optimize cost-efficiency at volume.

Data Ownership

All data managed under the respective licenses belongs to the company. Digitl is a Google Marketing Platform (GMP) sales partner, certified license provider, and an independent strategic technical implementation consultancy not participating in campaign optimization and only providing recommendations based on agreed-upon use cases relevant to current and future campaigns.

Data Privacy

Search Ads 360 upholds strict data privacy standards by adhering to applicable regulations and implementing robust protection measures. Personal data is processed in compliance with privacy frameworks such as GDPR, ensuring that sensitive information is handled securely and used only for its intended purpose. Access controls, encryption, and contractual agreements with advertisers safeguard user data across all integrations and workflows.

Tool Integrations

Search Ads 360 connects with a wide range of systems to enhance campaign management, reporting, and optimization. Integrations include Google Analytics (GA) for advanced measurement, Campaign Manager 360 (CM360) for cross-channel attribution, and Google Merchant Center for product feed management. Additional connections with CRM systems, server-to-server pipelines, and data visualization tools like Looker Studio enable consistent, accurate data flows and customized reporting.

Product Support

Digitl gives Search Ads 360 support through regular check-ins, early access to new features, and roadmap updates. Support includes bug monitoring and resolution, guidance on feature adoption, and troubleshooting to minimise disruptions. Business reviews and digital maturity assessments ensure efficient operations, following best practices, and delivering measurable results. Access to success stories provide further guidance and inspiration.

Advanced Setup

Advanced setup in Search Ads 360 combines detailed performance analysis, workflow automation, enriched data, and value-based bidding to maximize results. Integrations like Customer Match and tracking implementation based on Floodlights establish accurate tracking and targeting, while tailored training builds internal expertise for efficient, scalable campaign management.

Full Transparency

Search Ads 360 provides full transparency by consolidating reporting and insights from multiple data sources into a single, accessible environment. This approach allows advertisers to trace campaign performance, understand data flows, and validate metrics with clarity. Detailed reporting ensures visibility into collected, processed, and used data, enabling informed decision-making and maintaining trust across all stakeholders.

See what Search Ads 360 license support is offered:

Flexible Billing Options by Digitl

Digitl supports a variety of flexible billing models to align with client-specific financial structures, operational workflows, and contractual requirements. Whether clients operate with centralized or decentralized budget allocations, Digitl enables configurations that streamline invoicing, reporting, and media fee transparency. Billing can be structured at any level within SA360, allowing for customized invoice grouping and cost center management. Fees can be inserted as percentage-based fee into the platform settings and applied consistently across campaigns. Digitl also supports options for multi-currency setups where applicable. Clear documentation and alignment on billing structures are established during onboarding to ensure accuracy, consistency, and compliance with financial governance standards.

Google Marketing Platform – Full Stack

Google Marketing Platform (GMP) operates under a Platform-as-a-Service (PaaS) model. There is no software to install – its three main interfaces are entirely browser-based and built on Google’s infrastructure. While the platforms can be used independently via their respective UIs, many organizations choose to extend functionality through automation, integration with Google Cloud Platform, APIs, bulk operations, or data ingestion. When licensed through a full-stack partner like Digitl, advertisers gain access to the entire GMP suite – typically including Display & Video 360 (DV360), Campaign Manager 360 (CM360), and Search Ads 360 – under a single contract. This provides the added benefit of native integrations, streamlined governance, and expert support across all connected environments.

Galaxy – Digitl’s Platform for Collaboration and Knowledge

Galaxy is Digitl’s secure, user-centric platform designed to simplify workflows, centralize knowledge, and enhance collaboration across the Google Marketing Platform and beyond. It offers personalized access to documentation, compliance tools, implementation tracking, billing, insights, and support – all within one environment. Built for scalability and efficiency, Galaxy enables marketing teams to manage operations, align across functions, and access expert guidance in one place. It offers tailored service, improves coordination, and supports day-to-day execution across GMP and related platforms.

These companies use Search Ads 360 for search advertising and more:

Frequently Asked Questions

How is Search Ads 360 pricing structured?

SA360 uses usage-based pricing, calculated monthly based on actual spend. This model provides cost transparency and flexibility in budgeting.

Are there setup or onboarding fees?

No. SA360 licensing under a client-owned account does not require platform onboarding or setup fees, enabling faster activation and planning without upfront investment.

What level of data privacy does SA360 provide?

SA360 adheres to strict privacy standards, including compliance with GDPR, encryption, and contractual safeguards to protect user data across all integrations and workflows.

Can SA360 integrate with other tools?

Yes. SA360 connects with Google Marketing Platform tools, CRM systems, server-to-server pipelines, and visualization platforms like Looker Studio to enable accurate data flows and customized reporting.