The Trade Desk – Advanced Services

Knowledge Building, Infrastructure, Automation, and Optimization of TTD Operations

The Trade Desk (TTD) is the leading independent demand-side platform (DSP) built for data-driven marketers who want to maximize their impact on the open internet. To achieve scalable results, a strong infrastructure is essential – from accurate data flows to automated reporting. Digitl's advanced services provide custom integrations and workflow automation to address these needs.

Strategic Consulting & Knowledge Transfer

Mastering The Trade Desk requires more than platform access – it demands deep expertise in programmatic strategy, market dynamics, and platform capabilities. Digitl combines certified specialists with hands-on consulting to ensure clients build lasting competency. From structured training programs to strategic multi-platform planning, these services focuse on equipping teams with the knowledge to make confident, informed decisions across the open internet.

Technological Scalability & Automation

As campaign complexity grows, manual execution becomes a bottleneck. The team helps clients build the technical infrastructure needed to scale operations efficiently. From API-based automation to AI-driven creative workflows, this support covers the tools and integrations that allow businesses to move beyond repetitive UI tasks toward streamlined, scalable programmatic management.

AI-Driven Performance & Data Intelligence

The Trade Desk's AI capabilities unlock performance gains that manual optimization cannot match. Digitl ensures clients fully leverage Kokai's real-time decisioning and automated budget allocation. Combined with seamless data pipelines into cloud environments, this category focuses on maximizing business outcomes through intelligent automation and actionable data.

See what The Trade Desk Advanced Services are offered:

Programmatic Academy

Digitl's Programmatic Academy bridges the gap between complex technology and operational mastery through structured knowledge transfer. As a Certified Service Partner, the team of specialists facilitates deep-dive training on the latest platform upgrades and industry-leading curricula, such as the Edge Academy. Digitl ensures teams are equipped to navigate the Kokai platform experience with confidence.

Section describing image

Multi-DSP and Multi-Channel Strategy

Digitl supports clients in developing a strategic Multi-DSP approach focused on finding incremental value and avoiding reach duplication across platforms where suitable and necessary. Holistic planning spans the entire omnichannel universe, including Connected TV, Digital Out-of-Home, and audio. This strategy is proven to drive results - campaigns targeting five channels see an 8x increase in conversions compared to single-channel efforts (based on internal evaluation).

Section describing image

GenAI Creatives

Digitl helps marketers leverage Agentic AI and creative management tools to automate and scale high-impact assets. By utilizing AI-driven creative selection and sequencing, the brand message - whether through video, display, or audio - is personalized to reach the right audience at the right moment.

Section describing image

Automated Campaign Creation Using APIs

Marketers can scale operations by utilizing enterprise APIs to build custom tools directly on top of the DSP. Digitl's technical specialists support the integration of REST and GraphQL APIs to automate high-volume campaign creation and bulk management. This allows businesses to move away from manual UI tasks toward a streamlined, technical infrastructure that aligns with proprietary internal workflows.

Section describing image

Automated Campaign Optimization (Koa & Kokai)

Marketers achieve superior performance through Kokai's advanced AI, which evaluates roughly 15 million ad opportunities every single second. Digitl assists in deploying Kokai to handle real-time value-based buying and automated budget reallocation. This synergistic approach between human strategy and machine learning typically results in an average 27% reduction in CPA (based on TTD experience).

Section describing image

Report Automation

The automated flow of log-level data eliminates manual data extraction, reducing effort and time in execution. By implementing The Trade Desk Connector, the team facilitates seamless synchronization of data directly into cloud environments such as Snowflake or AWS. This ensures that business outcomes and performance metrics are updated daily and are immediately ready for longitudinal analysis and Marketing Mix Modeling (MMM).

Section describing image

Frequently Asked Questions

Through The Trade Desk Connector, Digitl helps you set up automated streams of Raw Event Data (REDS). This allows for the seamless transfer of log-level data into your internal cloud environments, such as Snowflake or AWS, giving you full data ownership and the ability to feed internal Marketing Mix Models (MMM) in real time.

The platform features Fast Pass, a rapid onboarding solution that enables same-day audience activation. Digitl provides the technical support to ensure your data is correctly formatted so that segments appear in the platform and are ready for bidding within just a few hours.

Yes. TTD’s REST and GraphQL APIs allow for the creation of bespoke tools and automated bulk management. Additionally, the platform supports bulk editing via spreadsheets, allowing power users to export settings, make large-scale changes, and re-upload them to apply updates instantly across multiple campaigns.

Absolutely. TTD supports the onboarding of third-party data via a dedicated CRM API. This automation ensures that your high-value customer segments are continuously updated in the DSP, allowing the Koa™ AI to use the most recent "seeds" for its lookalike modeling and optimizations.