Google Analytics 360 – License

Upgrade to Analytics 360

While standard Google Analytics offers valuable insights, upgrading to Google Analytics 360 (GA360) provides advanced capabilities and dedicated support for enterprises. This premium version offers higher limits, unsampled data, advanced analysis tools, and seamless integration with other marketing platforms, empowering organizations to gain deeper audience insights and make confident, data-driven decisions.

Upgrade to Analytics 360

Full Stack

Google Marketing Platform (GMP) products run on a Platform-as-a-Service (PaaS) model with browser-based interfaces built on Google’s technology backbone. While the platforms can be fully used through the UI, most companies also make use of automation and integrations via Google Cloud, APIs, bulk sheets, or data ingestion. Working with a full-stack reseller partner like Digitl enables licensing of the complete GMP suite, adding further benefits.

Pricing Schema

Google Analytics 360 offers a flexible pricing model tailored to the specific needs and data volumes of each organization. The cost structure is influenced by several key factors, ensuring that businesses only pay for the features and resources that match their analytics requirements. Pricing is determined by the volume of data collected and processed, the features and services beyond the base offering, such as advanced integrations, and the length of the contract.

Base Cost

The base fee covers the first 25 million monthly events, providing access to core GA360 features. Beyond this, costs increase for every adjacent 1Mio events, with a decreasing price per increment as data volume grows. This usage-based model ensures that clients pay only for actual usage, offering flexibility and scalability for growing businesses.

Flexible Cost

While the base fee covers the core Google Analytics 360 platform, certain additional features or integrations may result in additional costs. These can include advanced data connectors, specialized reporting tools, or custom implementation services. Digitl's team can provide a detailed breakdown of any potential additional costs based on specific requirements and analytics goals.

Flexible Billing Options by Digitl

Digitl recognizes that billing processes in large organizations can be complex and time-consuming. To address this, Digitl provides a range of flexible billing options that simplify financial management, align with internal processes, and ensure transparency around analytics spend. Clients gain greater control and clarity over their investments, making it easier to manage budgets and demonstrate value across teams.

Galaxy

Galaxy is Digitl’s collaborative platform that connects client marketing teams with Digitl experts. It serves as a secure, centralized hub for accessing marketing resources, learning about Google Marketing Platform tools, staying updated on analytics developments, and requesting new features. By combining knowledge sharing, asset management, and direct support, Galaxy ensures teams are better equipped to manage and optimize their digital analytics.

See what Google Analytics 360 licensing support is offered:

Billing Entity Selection

Billing can be directed to the entity that best fits the client’s organizational structure. This flexibility allows charges to be assigned to a specific department, subsidiary, regional office, or rolled up to the entire company, ensuring alignment with internal accounting practices and budget responsibilities.

Invoice Level & Details

The level of detail included on invoices can be customized to meet business needs. Options range from high-level summaries that provide quick oversight to detailed, line-by-line breakdowns that give granular visibility into usage, costs, and allocations across teams or business units.

Itemization Structure

Invoices can be tailored with itemization structures designed to match internal accounting and reporting processes. This alignment makes it easier for finance teams to reconcile costs, manage budgets, and integrate analytics investments into broader corporate financial systems.

Purchase Order Numbers

Purchase Order (PO) numbers can be added directly to invoices, helping clients streamline their procurement workflows. By aligning with established PO processes, clients can ensure smoother internal approvals, reduce administrative overhead, and maintain compliance with corporate purchasing policies.

Payment Frequency

Digitl provides flexible payment frequency options to accommodate clients’ financial planning. Organizations can choose monthly or quarterly billing cycles, depending on what best fits their cash flow and budget management requirements, while still maintaining consistency and predictability.

Currency Options

For international organizations, billing can be structured in the client’s preferred currency. This removes the complexity of exchange rate fluctuations, simplifies financial reconciliation, and ensures that costs are reported consistently across global teams. More information on supported currencies is available upon request.

Dedicated Billing Support

Digitl provides access to a dedicated billing support team that works closely with clients to resolve inquiries or adjustments quickly and reliably. This ensures smooth financial operations, reduces administrative burden, and provides confidence that billing processes are handled with accuracy and care.

These companies use Analytics 360 as Digital Analytics solution

Frequently Asked Questions

How much does Google Analytics 360 cost?

The cost of Google Analytics 360 is determined by various factors, including data volume, required features, and the scope of implementation and support. As an enterprise-level solution, it offers advanced capabilities and dedicated support not available in standard versions. For specific pricing details tailored to your organization's needs, please contact our sales team.

Can Google Analytics 360 be integrated with other Google products?

Yes, Google Analytics 360 offers deep native integrations with a wide range of Google products, including Google Ads, Google Marketing Platform products (like Display & Video 360 and Search Ads 360), Google BigQuery, Google Tag Manager, and Google Cloud services. These integrations enable a holistic view of marketing performance, optimized data flow, and advanced analytics capabilities.

What is the hierarchy structure in Google Analytics 360?

Google Analytics 360 utilizes a hierarchical structure that typically includes Organizations, Accounts, Properties, and Data Streams. The "Organization" is the highest level, encompassing all accounts. "Accounts" contain properties, which represent websites, apps, or other digital assets. "Data Streams" within properties collect data from specific sources. This structure allows for flexible data management and granular access control across an enterprise’s digital presence.