Amazon DSP – Advanced Services

Next-Level Programmatic Strategies & Analytics

Standard execution gets campaigns live; advanced services make them measurable, enriched, and efficient at scale. Digitl helps experienced teams get more from the Amazon Demand-Side Platform – building Amazon Marketing Cloud clean rooms for event-level analysis and custom attribution, connecting your own CRM and offline data into targeting, and orchestrating Amazon's native AI through deliberate campaign architecture.

Next-Level Programmatic Strategies & Analytics

Data Clean Rooms

Match your first-party brand data with Amazon's shopper signals inside the Amazon Marketing Cloud – a privacy-safe clean room where analysis runs without exposing individual users.

Custom Attribution

Move past last-click. Custom AMC queries build multi-touch attribution models that show the real contribution of upper-funnel media to conversions.

AI Bid Orchestration

Amazon DSP optimizes in real time on billions of shopper signals. Digitl maximizes that native AI, Performance+ included, through deliberate campaign architecture and hands-on optimization levers that steer it toward your goal.

Omnichannel Strategy

Amazon DSP isn't a silo. Digitl positions it within your wider media mix, adding incremental big-screen reach on Prime Video, Fire TV, and Twitch that traditional DSPs can't buy.

See how advanced Amazon DSP services drive enterprise growth:

Amazon Marketing Cloud (AMC) Architecture

Standard dashboards often lack the granularity required by enterprise analytics teams. Digitl architects and deploys Amazon Marketing Cloud (AMC) instances, allowing organizations to query event-level data sets securely. This clean room environment unlocks entirely new dimensions of reporting, such as path-to-conversion analysis and lifetime value (LTV) forecasting, without ever exposing individual user identities.

Cross-Channel Measurement

How do your formats influence each other? Digitl writes custom AMC queries to measure the overlap between programmatic display, streaming video, and Sponsored Products – mapping the real paths users take and showing which combinations of touchpoints actually drive conversions.

Advanced Audience Enrichment

Your richest signal often lives in your own data. Digitl enriches Amazon DSP targeting with your first-party logic – purchase frequency, predictive churn scores, and offline retail conversions fed in via the Conversion API and hashed audience lists. Those segments go straight back into the platform to target high-value users, or suppress the ones you'd rather not pay for.

Programmatic Academy

Elevating internal capabilities requires continuous education. The Programmatic Academy provides tailored, advanced masterclasses for experienced trading teams. The curriculum covers deep dives into complex query writing, custom attribution modeling, and advanced bidding strategies, ensuring internal staff remains at the forefront of advertising technology.

Multi-DSP and Multi-Channel Strategy

Amazon DSP doesn't replace your existing stack – it completes it. Running Prime Video, Fire TV, and Twitch alongside your CTV buys in DV360 or The Trade Desk adds premium big-screen reach those platforms can't access. Digitl plans where Amazon DSP fits in the wider media mix so it adds incremental reach instead of overlapping spend.

GenAI Creatives

Artificial intelligence is transforming ad production. Digitl helps enterprises leverage cutting-edge Generative AI capabilities to build highly relevant creatives at scale - display and video. The team provides the infrastructure and pipelines to build various formats and variants at scale, significantly reducing production time while maximizing engagement across programmatic placements.

Scaled Campaign Management

Launching hundreds of targeted campaigns manually is highly inefficient. Digitl utilizes the Amazon Ads Application Programming Interface (API) to engineer custom deployment tools. These automated solutions allow organizations to spin up massive, hyper-localized campaign structures instantly, bridging internal product feeds directly with programmatic execution.

Automated Campaign Optimization

The optimization runs on Amazon's side – its bidding AI updates hourly and reacts in real time across billions of shopper signals. Digitl doesn't run the campaigns; it makes that AI perform better by feeding it richer inputs through advanced projects: enriched first-party audiences, offline conversions via the Conversion API, and clean-room signals, plus the support and analysis your team relies on.

Report Automation

Manual exports slow everyone down. Digitl automates AMC reporting end to end: aggregated results are pushed through the AMC API into a dedicated Amazon S3 bucket, then flow straight into your own dashboards or data warehouse for stakeholders to act on.

Frequently Asked Questions

What is Amazon Marketing Cloud (AMC)?

Amazon Marketing Cloud (AMC) is a secure, privacy-safe clean room environment that allows advertisers to perform advanced analytics across pseudonymized Amazon Ads signals and their own first-party data.

Does the team require SQL knowledge?

While utilizing AMC natively requires writing SQL, Digitl handles the complete engineering process. The team builds the queries and translates the raw outputs into accessible, actionable business intelligence dashboards.

Can AMC measure cross-channel impact?

Yes. One of the primary use cases for advanced analytics is measuring the exact overlap and synergistic impact between programmatic display, streaming video, and sponsored search advertisements.

Are advanced APIs supported?

Absolutely. Digitl assists developers and data scientists in integrating internal systems with the overarching platform via robust APIs, enabling automated reporting and dynamic campaign management.