Replace manual bid adjustments with machine learning that reads millions of real-time purchase, browse, and streaming signals to place every impression where it performs. Budgets and bids adjust automatically toward your goal – from efficient reach to maximum conversions.

Reach audiences on the big screen across Prime Video, Fire TV, and Twitch – with over 17 million Prime Video households, 10 million Fire TV devices, and 4 million Twitch viewers in the DACH region. It's the emotional pull of TV with the targeting and measurement of programmatic.

Move beyond last-click. In the Amazon Marketing Cloud clean room, you connect Amazon signals with your own first-party data to assign fractional credit across every touchpoint – and quantify the incremental effect of DSP working alongside Sponsored Ads.

Follow the full journey, not isolated clicks – from streaming-led awareness through consideration to purchase, remarketing, and loyalty. Connect upper-funnel exposure directly to lower-funnel results like ad-attributed purchases and new-to-brand customers.

Launch faster with a proven setup. A structured onboarding and a tested campaign architecture get your team from access to live, well-governed campaigns – without the trial and error of building it alone.

Scale creative with generative AI. Data-driven sequencing and personalization put the right message in front of the right audience at the right moment – across dynamic video, Responsive eCommerce Creatives, and audio.