Amazon DSP – Onboarding

Platform Enablement & Strategic Training

Successfully transitioning to a new programmatic platform requires a structured approach. Digitl provides comprehensive onboarding for the Amazon Demand-Side Platform (DSP), empowering agencies and advertisers with the exact tools and knowledge they need to launch, manage, and scale campaigns confidently.

Modules & Features

Digitl introduces the core capabilities of Amazon DSP – Streaming TV (STV), advanced audience targeting, and custom creative building.

Roadmap & Structure

A clear timeline that trains your team to structure campaigns, set up clean naming conventions, and manage budget pacing effectively.

Standards & Best Practices

Training covers the programmatic workflows that matter – frequency capping, brand-safety settings, and using ASIN data for precise remarketing.

Market Knowledge

Understand the Amazon Ads ecosystem end to end – from Owned & Operated (O&O) inventory and Amazon Publisher Services (APS) to external ad exchanges.

Review

Practical exercises and campaign audits throughout, so your team can confidently navigate and operate the platform on its own.

Cooperation

Onboarding works best as a partnership. Digitl sets up clear communication channels and stays a dedicated technical partner as your team brings programmatic operations in-house.

See how the Amazon DSP onboarding process is structured:

Platform Introduction & Inventory

Onboarding starts with the full picture: the Amazon DSP offering across the funnel. Digitl walks your team through buying Streaming TV inventory on Prime Video and Fire TV, plus the format options – standard display, interactive audio, and component-based creatives.

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Campaign Creation & Settings

Proper setup makes or breaks a campaign. Digitl runs live, hands-on sessions on building campaigns, setting clean naming conventions, and applying granular targeting – geography, lifestyle and in-market audiences, audience expansion, etc. – so your ad ops team is ready to activate media the right way.

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Measurement & Optimization Playbooks

Performance is where it all comes together. Onboarding closes with modules on reporting and optimization: tailored optimization cheat sheets for goal delivery and performance tuning, plus training on Audience Insights and custom reach metrics – so your team can keep refining campaigns long after go-live.

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Frequently Asked Questions

The onboarding program is tailored for both enterprise advertisers bringing programmatic operations in-house and marketing agencies seeking to expand their capabilities within the Amazon Ads ecosystem.

Yes. The curriculum includes dedicated modules on STV and Online Video, covering specific inventory access, fixed CPM preferred deals, and video completion rate metrics.

Absolutely. The program provides comprehensive optimization cheat sheets that guide users through goal delivery adjustments, bid tuning, and campaign performance enhancement.

Yes. Following the initial onboarding and platform integration, Digitl offers comprehensive support, strategic business reviews, and ongoing troubleshooting to ensure long-term campaign success.