Amazon DSP – Security & Privacy
Amazon DSP – Security & Privacy
Protecting Data in Programmatic Advertising
Protecting Data in Programmatic Advertising
Deploying programmatic campaigns requires robust data protection. Within the Amazon DSP, Digitl helps organizations architect secure data workflows, keeping proprietary audiences and customer insights isolated and aligned with global privacy frameworks.
Protecting Data in Programmatic Advertising
Protecting Data in Programmatic Advertising
Deploying programmatic campaigns requires robust data protection. Within the Amazon DSP, Digitl helps organizations architect secure data workflows, keeping proprietary audiences and customer insights isolated and aligned with global privacy frameworks.
Secure Audiences
Secure Audiences
Digitl ensures that custom audience uploads and external data integrations adhere to enterprise security standards – data is encrypted at rest and in transit, and customer records are securely hashed before activation.
Access Management
Access Management
The team enforces strict user management and need-to-know principles, ensuring only authorized personnel can launch campaigns or access sensitive AMC clean room instances.
Campaign Governance & Compliance
Campaign Governance & Compliance
Experts provide campaign architecture support and pre-launch checklists, ensuring all data activation and targeting setups align with privacy regulations and Amazon policies.
Data Clean Rooms
Data Clean Rooms
Utilizing privacy-first infrastructure, the team facilitates advanced analytics without ever exposing Personally Identifiable Information (PII) to unauthorized parties.
See what Amazon DSP security & privacy features and approaches are in place:
See what Amazon DSP security & privacy features and approaches are in place:
Secure Audience Onboarding
Secure Audience Onboarding
Digitl helps clients securely hash and upload their audiences lists directly into the Amazon DSP. By using standard encryption and hashing protocols, first-party customer data can be matched with Amazon audiences safely without exposing raw user information.
Privacy-First Measurement
Privacy-First Measurement
The team uses the Amazon Marketing Cloud (AMC) to run cross-channel analytics. AMC operates as a privacy-safe "clean room" that uses only pseudonymized, aggregated signals. This allows us to measure touchpoints and performance without ever accessing individual user data.
Strict Data Governance
Strict Data Governance
Digitl operates under a strict Data Use Agreement. This contract legally binds parties to use multi-factor authentication, apply industry-standard encryption, and logically segregate any Amazon Confidential Data that is handeld for analytics from all other datasets.
Brand Safety & Transparency
Brand Safety & Transparency
We provide proven frameworks for brand safety, guiding your team on how to configure effective allowlists and blocklists before launch. We also advise prioritizing premium, vetted inventory from Amazon Publisher Direct (APD) over unknown open-exchange sites.
Advertiser Policy Compliance
Advertiser Policy Compliance
Amazon enforces strict creative rules depending on your brand, such as different requirements for endemic (Link-In) versus non-endemic (Link-Out) advertisers. Digitl's team helps you check your assets against these specific policies before launch to prevent annoying campaign rejections.
Cookie-Free Contextual Targeting
Cookie-Free Contextual Targeting
To reduce reliance on third-party cookies, Amazon provides contextual targeting options. This allows your campaigns to trigger your ads based on exactly what a user is viewing in in that same moment, such as specific product categories, movie genres, or streaming topics.
Inventory Quality & Viewability
Inventory Quality & Viewability
Wasted media spend due to invalid traffic is a major concern. We provide best-practice checklists guiding your team to configure strict Order-level frequency caps and successfully integrate third-party viewability filters (like IAS or DV).
Frequently Asked Questions
Frequently Asked Questions
Amazon DSP provides tools, contracts, and technical controls to help advertisers meet global privacy laws (GDPR, UK law, CCPA/CPRA, etc.), but ultimate legal compliance remains the advertiser’s responsibility and depends on how you implement consent, data-sharing, and tagging. Digitl supports you in a privacy-safe data onboarding and tagging.
A clean room, such as Amazon Marketing Cloud (AMC), is a highly secure environment where organizations can analyze aggregated advertising data and internal metrics without exposing individual user identities.
Absolutely. The team conducts comprehensive reviews of existing Amazon Ads accounts, including feature adoption, account and campaign configurations, tracking pixels, audience data flows, etc.