Amazon DSP – Support

Operational Excellence & Performance Support

Getting the most out of programmatic advertising takes the right setup, fast troubleshooting, and clear guidance. Digitl provides expert support for the Amazon DSP, helping brands and agencies structure campaigns correctly, troubleshoot inventory and delivery settings, and apply proven optimization playbooks to meet delivery and performance goals.

Jour-Fixe Calls

Jour-fixe calls serve as regular touchpoints to review progress on programmatic roadmaps, address open questions and needs, and keep alignment on key initiatives and Amazon DSP adoption.

Alphas & Betas

Access to alphas and betas in Amazon DSP supports testing and early adoption of the latest features before they become widely available – an opportunity to explore advanced capabilities ahead of the market.

Product Roadmap

Regular updates on upcoming features and enhancements through the Amazon DSP roadmap help teams adapt their strategies and explore new capabilities as they become available.

Campaign Auditing

Digitl provides best-practice checklists, guiding your team to independently steer campaign setups and performance, ensure clean tracking, verify budget distribution, and correctly apply ASIN targeting rules.

Advanced Reporting

We guide your team to leverage Amazon DSPs' reporting capabilities to evaluate campaign performance based on metrics like video completion rates (VCR), net reach, and cost per completed video. In dedicated projects, our data science experts execute advanced AMC analytics and build custom BI dashboards for you.

Performance Tuning

Digitl provides structured frameworks to identify and cut poor-performing inventory and audiences, guiding your team to effectively shift budgets toward top-performing supply sources.

Troubleshooting

Digitl provides structured frameworks, guiding your team to diagnose delivery bottlenecks across Amazon Owned & Operated inventory and third-party SSPs (like Magnite).

How Amazon DSP support is delivered

Strategic Business Reviews

In strategic reviews, Digitl guides clients' teams to evolve beyond daily metrics, focusing on long-term roadmaps, full-funnel strategies, audience activation approaches, and the adoption of advanced features and measurement tools like Amazon Marketing Cloud.

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Programmatic Maturity

The team at Digitl assesses your current DSP adoption and provide frameworks, empowering your team to mature from basic display setups to advanced Streaming TV, Audio, and Performance+ campaigns.

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Optimization Success Playbooks

Digitl provides comprehensive optimization cheat sheets, guiding teams to independently apply high-priority levers - like supply expansion, audience blocking, and budget shifts - to hit their KPI goals.

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Frequently Asked Questions

Digitl provides troubleshooting and optimization playbooks, enabling advertisers to independently diagnose delivery bottlenecks. These frameworks guide the adjustment of high-priority levers. The team provides hands-on support with troubleshooting.

Absolutely. Digitl supplies best-practice frameworks for ASIN remarketing, empowering advertisers to correctly define lookback windows for product views and purchases to efficiently drive repeat bookings.

Within dedicated consulting projects, Digitl conducts KPI workshops to understand underlying activations goals. The team leverages advanced tools like Amazon Marketing Cloud (AMC) to evaluate complex performance indicators such as net reach across inventory sources and campaign types.

Yes. Support extends beyond Owned & Operated (O&O) properties to include strategies activated across external ad exchanges and premium publishers.