The Trade Desk – Support

Product Support for Efficient Usage

The Trade Desk (TTD) is the leading independent demand-side platform (DSP) built for data-driven marketers who want to maximize their impact on the open internet. A strong technical setup is key to achieving business goals with TTD. This page details Digitl's technical and operational support to help you generate the greatest value from the platform.

Jour-Fixe Calls

Jour-fixe calls serve as regular touchpoints to review progress on programmatic roadmaps, address questions and needs, and ensure alignment on key initiatives and the adoption of The Trade Desk.

Alphas & Betas

Support with access to alphas and betas in The Trade Desk, allowing for testing and early adoption of the latest features before they become widely available. These opportunities offer a competitive advantage through the exploration of advanced capabilities.

Product Roadmap

Regular updates on upcoming features and enhancements through TTD's roadmap help ensure strategies are adapted and new capabilities are explored as they become available.

Bugs

Active support in identifying, reporting, and monitoring TTD bugs to minimize disruptions and ensure smooth campaign execution. This ensures issues are resolved quickly, keeping campaigns on track and performing at their best.

New Features

Information on the latest TTD features designed to enhance campaign performance. Continuous updates introduce new tools, targeting options, and campaign monitoring capabilities, enabling more precise control and improved results.

Troubleshooting

Quick exploration and resolution of issues within The Trade Desk ensure that campaigns remain on track. From non-spending campaigns and ad groups to creative disapprovals and uncertainties with workflow, prompt action is taken to resolve problems, minimizing any impact on campaign success.

See what The Trade Desk support is offered:

Business Reviews

Regular Business Reviews provide an in-depth look at account health, strategic alignment, and opportunities for enhancing maturity levels. These sessions allow for detailed analysis of The Trade Desk accounts, discussion of strategic goals, and identification of areas for optimization. By reviewing past performance and planning yearly strategies, business reviews ensure that campaigns continue to evolve and meet objectives effectively.

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Digital Maturity

Digital Maturity refers to the level of adoption of tools and capabilities needed to effectively run programmatic campaigns. Ongoing assessments and optimization ensure accounts are set according to best marketing practices, enhancing user engagement and consolidating operations. In this way, greater value is extracted from programmatic investments.

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Customer Success Stories

Customer success stories highlight real-world examples of how businesses have successfully used The Trade Desk to achieve best-in-class results. These examples demonstrate the benefits of using advanced activation strategies on the open internet for efficient campaign management. By showcasing tangible results – whether it's increased ROI, improved engagement, or enhanced brand visibility – Customer Success Stories offer valuable insights, advice, and inspiration.

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Frequently Asked Questions

Digitl's teams act as strategic partners who understand the complexities of programmatic buying and offer proactive campaign optimization advice. Rather than just reacting to bugs, these specialists often catch potential delivery issues before they occur and suggest advanced strategies – such as leveraging Retail Media data or AI-driven optimizations – that a marketer might not have considered.

Marketers can participate in exclusive Closed and Open Betas to test-and-learn with upcoming tools before they reach general availability. This includes first-mover access to features like Deal Desk, Live Event activation, and Audience Unlimited, allowing brands to build a competitive advantage using new inventory types and data signals.

Yes. The Programmatic Table UI includes enhanced troubleshooting tools with clearer flags and diagnostic views that allow trading teams to quickly identify campaign blockers. These tools surface top-line data and guidance for interpreting it directly within each tile, making it easier to resolve pacing or performance gaps without extensive manual investigation.

The support model is designed to foster independence. New clients work closely with Digitl's teams for initial setup and continuous support during their early campaigns. As the team gains experience and confidence in the platform's intuitive interface, they move to a fully self-service model, requesting expert support only as needed for highly advanced or custom configurations.