Leverage Kokai, the platform's distributed AI, to evaluate up to 15 million ad impression opportunities every second. The AI acts as a co-pilot, automatically optimizing budget allocation and surfacing relevance scores to ensure media spend is directed toward the highest-value inventory.

Future-proof your targeting strategy with Unified ID 2.0 (UID2) and EUID. These open-source, privacy-conscious frameworks enable precise audience addressability and cross-device frequency management across the open internet without relying on third-party cookies.

Streamline complex workflows by building custom tools on top of TTD’s REST and GraphQL APIs. Digitl supports the development of scripts for bulk management, automated campaign creation, and the synchronization of proprietary internal data with the DSP.

Activate deterministic purchase data from leading retailers and measure sales lift directly within the platform. The Trade Desk integrates with major retail media networks, allowing brands to connect digital ad exposures to real-world sales outcomes.

Gain full transparency into your campaign performance with Raw Event Data Streams (REDS). We help you automate the flow of log-level data into your own cloud environment (e.g., Snowflake or AWS) for deep-dive analysis and Marketing Mix Modeling (MMM).

Unify your media strategy across Connected TV (CTV), Digital Out-of-Home (DOOH), audio, and display. The Trade Desk provides a single access point to premium inventory, ensuring consistent messaging and holistic measurement across the entire consumer journey.

Attribution in Google Ads is more than just assigning conversions – it’s about understanding true impact across the full customer journey. With the right setup, marketers gain clearer insights, better budget control, and smarter automation. Digitl builds cloud-based infrastructure (AWS, Google Cloud, Azure) to store and process conversion data and apply attribution models that assign fractional conversions across marketing channels like Google Ads.

Validate the real-world impact of your campaigns beyond standard metrics. The Trade Desk integrates seamlessly with leading third-party measurement partners like EDO and iSpot.tv, allowing you to track brand lift, incremental reach, and foot traffic directly within the platform.

Scale your creative performance with Agentic AI. We help you implement data-driven creative sequencing and personalization, ensuring the right message reaches the right user at the right time—whether through dynamic video, display, or audio assets.

Remove the guesswork from private marketplace (PMP) buying. TTD’s Deal Desk uses AI to predict the performance of direct deals relative to the open market, ensuring you only commit to inventory that meets your specific price and quality benchmarks.