Analytics 360 – Product

Advantages of Analytics 360 for Digital Analytics

Google Analytics 360 excels as a digital analytics platform with its robust features designed for enterprises. It ensures reliable data collection and processing through strong Service Level Agreements, and offers advanced tools for reporting, predictive analytics, and in-depth exploration.

Advantages of Analytics 360 for Digital Analytics

Detailed Intra-Day Data

Access up-to-the-minute data for immediate action. This enables real-time insights, allowing for rapid responses to trends and on-the-fly campaign optimization. Granular analysis of intra-day data reveals peak engagement times, conversion patterns, and potential areas for improvement.

Less Sampling

Eliminating data sampling provides a complete and accurate picture, essential for reliable analysis, particularly for high-traffic websites and complex user journeys. This approach ensures that business decisions are made with confidence, based on comprehensive, unsampled data.

Report & Navigation Customization

Tailor the analytics experience for maximum efficiency. Reports and navigation can be personalized to match specific team needs and workflows, enhancing productivity. This allows for a focus on the metrics that matter most, streamlining analysis and reducing information overload.

Roll-up- & Sub-Properties

Gain a holistic view and granular control. Consolidate data from multiple websites or apps into a unified perspective for comprehensive analysis and cross-platform insights. Maintain flexibility by creating sub-properties to track specific sections or campaigns within the digital ecosystem.

See what features Analytics 360 offers:

Enterprise Account Setup

For organizations seeking advanced analytics capabilities, Analytics 360 offers robust features tailored to meet the demands of complex digital environments. The setup process ensures that enterprises can fully leverage the platform's capabilities, integrating seamlessly with existing systems and data sources to deliver comprehensive insights.

Custom Subdomains & Cross-Domain Tracking

Analytics 360 supports intricate cross-domain tracking across multiple subdomains or entirely different domains, which is crucial for enterprises with extensive web properties. This feature enables seamless tracking of user journeys across the entire digital ecosystem, providing a unified view of customer interactions and behaviors.

Granular Access Control

Organizations benefit from fine-grained user management through role-based access control. This capability ensures data security and compliance by allowing to assign appropriate access levels to different teams or individuals. Customizable data-sharing settings further enhance control, ensuring that data-sharing aligns with internal policies.

BigQuery Export

The integration of Analytics 360 with BigQuery enables enterprises to export raw, unsampled data to Google’s cloud-based data warehouse. This facilitates advanced analysis, ML, and integration with other data sources within the enterprise ecosystem. Enhanced data export capabilities allow for in-depth insights and sophisticated data manipulation, essential for data-driven decisions.

Service Level Agreement

Analytics 360 offers more than just robust analytics capabilities; it includes comprehensive Service Level Agreements (SLAs) designed to ensure the reliability and availability of data collection, processing, and visualization. These SLAs provide enterprises with the confidence that their data will be consistently available and actionable, even during peak traffic periods or unexpected events.

Data Collection

Analytics 360 guarantees an uptime of at least 99.9% for data collection, ensuring minimal disruptions to analytics tracking. This commitment ensures that organizations can rely on continuous data flow without interruptions, providing a steady stream of insights for informed decision-making and campaign optimization.

Data Processing

With Analytics 360, data processing is handled efficiently, with processed data made available for analysis within a guaranteed timeframe. This timely processing allows businesses to act on fresh insights quickly, enabling responsive decision-making and agile adjustments to strategies based on the latest data.

Data Visualization

Effective data visualization depends on reliable data collection and processing. Consistent data collection and timely processing ensure that visualizations are accurate and up-to-date, providing clear and actionable insights. This leads to more effective dashboards and reports, helping organizations communicate findings and make informed decisions based on the latest data.

Reports, AI & Exploration

Analytics 360 provides a comprehensive suite of features for reporting, predictive analytics, and in-depth explorations, helping businesses gain a deep understanding of their digital performance. The platform's advanced tools and capabilities support a wide range of data analysis needs, from generating detailed reports and leveraging machine learning for predictive insights to conducting thorough explorative analysis.

Multiple Report & Data Options

Analytics 360 offers a wide range of reporting and data visualization tools for a comprehensive view of digital performance. Users can access pre-built reports, customize them, or create new ones to focus on key metrics. Interactive dashboards, charts, and tables facilitate the discovery of insights, trend identification, and confident data-driven decision-making.

Predictions & Modelling

Utilize machine learning to forecast future user behavior and outcomes. Analytics 360’s predictive features allow the creation of audience segments based on predicted churn, purchase likelihood, and other metrics, enabling proactive engagement, personalized marketing, and enhanced customer retention strategies.

Explorative Analysis

Conduct in-depth data analysis with Analytics 360’s powerful tools. With Analytics 360, audiences can be segmented, custom funnels built, and cohort analysis performed using interactive visualizations and ad-hoc queries to uncover patterns, identify opportunities, and optimize digital strategies.

Analytics 360

Product Updates

What’s new from Analytics 360: Get product updates about the latest features and insights into betas and learn how to use them. Digitl supports customers in using the products most efficiently and staying at the forefront of innovation.

Product Updates

Work with Digitl on Analytics 360 Setup

Onboarding

Digitl provides comprehensive onboarding for Analytics 360, covering everything from initial account setup to strategic alignment with your business objectives. This process ensures a smooth transition and rapid activation, enabling your team to quickly leverage GA360’s full potential for data-driven insights.

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Technical Integration

Digitl specializes in the technical integration of Analytics 360 with your existing data ecosystem. This includes advanced tag management, custom data layer implementation, server-side tracking, and seamless connections with other Google Marketing Platform products like Google Ads and BigQuery, ensuring robust and accurate data flow.

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Support

Digitl offers dedicated support for Analytics 360, ensuring continuous optimal performance and expert assistance. Our services include proactive monitoring, troubleshooting, regular performance reviews, and strategic guidance to help you navigate new features and complex analytical challenges, maximizing your return on investment.

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Advanced Services

Beyond standard implementation, Digitl provides advanced Analytics 360 services such as custom reporting dashboards, data modeling, predictive analytics implementation, and privacy-centric tracking solutions. We help you unlock deeper insights and build sophisticated analytics capabilities tailored to your unique business needs.

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Frequently Asked Questions

What is the primary difference between Google Analytics and Analytics 360?

Analytics 360 is the enterprise-level version of Google Analytics, offering advanced features like unsampled data, higher processing limits, direct BigQuery export, enhanced data freshness, and dedicated support and Service Level Agreements (SLAs). It is designed for large organizations requiring more robust data collection and analysis capabilities.

How does Analytics 360 address data sampling?

Analytics 360 provides significantly higher limits for data collection before sampling occurs, and for custom reports and BigQuery export, data is often unsampled. This ensures that analysis is based on complete and accurate datasets, crucial for precise decision-making in large-scale operations.

What are the benefits of BigQuery integration with Analytics 360?

The native integration with Google BigQuery allows for the export of raw, hit-level data. This enables businesses to perform highly customized analyses, combine analytics data with other first-party data sources, apply machine learning models, and create advanced data warehouses for comprehensive business intelligence.

What kind of support is available with Analytics 360?

Analytics 360 includes enterprise-grade support and Service Level Agreements (SLAs) for data collection and processing. This means guaranteed uptime, timely data availability, and access to specialized support teams for troubleshooting, optimization, and strategic guidance, which is not available in the standard Google Analytics version.