Google Analytics 360
Marketing Technology for Google Analytics 360
Marketing Technology for Google Analytics 360
Is your organization fully leveraging its data to drive decision-making? Managing complex analytics environments and ensuring data quality can be challenging. Discover how our solutions transform raw data into strategic assets.
Google Analytics 360
Google Analytics 360
Success in digital analytics relies on a strong technical and strategic foundation. Our team of data engineers, analysts, and consultants delivers comprehensive services – from seamless migration and licensing to advanced implementation and cloud integration. We build the infrastructure that powers precise insights and scalable growth.
Product
Product
Explore the enterprise-grade features of Google Analytics 360. From unsampled data and advanced attribution to seamless BigQuery export, discover how GA360 powers data-driven decisions.
License
License
Flexible licensing models tailored to your organization. We offer transparent pricing, entity management, and contract handling to ensure your analytics infrastructure scales with your business.
Onboarding
Onboarding
Ensure a successful deployment with expert onboarding. We guide your team through setup, configuration, and training, ensuring you extract maximum value from the start.
Technical Integration
Technical Integration
Build a robust data ecosystem. We handle server-side tracking, CRM connections, and API integrations to ensure seamless data flow across your marketing stack.
Support
Support
Maintain operational excellence with dedicated support. Our experts provide troubleshooting, health checks, and ongoing guidance to resolve issues and optimize performance.
Advanced Services
Advanced Services
Go beyond standard reporting. We develop custom dashboards, predictive models, and data warehousing solutions to uncover deeper insights and drive strategy.
Security & Privacy
Security & Privacy
Navigate the complex landscape of data privacy. We help with the implementation of consent management, data governance, and compliance frameworks to protect your business and users.
Beyond The Standard – Your Technology Partner for Advanced Analytics
Beyond The Standard – Your Technology Partner for Advanced Analytics
Go beyond standard reporting and build a competitive advantage. Our Digital Analytics consultants partner with data engineers and solution architects to develop advanced solutions for Google Analytics 360. Here are a few examples:
Go beyond standard reporting and build a competitive advantage. Our Digital Analytics consultants partner with data engineers and solution architects to develop advanced solutions for Google Analytics 360. Here are a few examples:
Unsampled Data
Unsampled Data
Decisions should be based on facts, not estimates. Google Analytics 360 increases data sampling limits significantly, allowing for the analysis of unsampled data even with high traffic volumes. This ensures reporting precision and trustworthy insights.
Native BigQuery Export
Native BigQuery Export
Unlock the full potential of raw data. The native integration enables continuous export of hit-level data to Google BigQuery. This allows for complex SQL queries, joining with third-party data, and feeding advanced machine learning models.
Roll-Up Reporting
Roll-Up Reporting
Get a unified view of performance. Roll-Up Properties aggregate data from multiple diverse sources – such as different brand websites or regional apps – into a single property. This provides a comprehensive overview of the entire business ecosystem.
Sub-Properties
Sub-Properties
Manage data governance with precision. Sub-properties allow the filtering of data from a source property into specific views for different teams or stakeholders. This ensures users only access the data relevant to them while maintaining a single source of truth.
Data-Driven Attribution
Data-Driven Attribution
Understand the true value of marketing channels. Unlike rule-based models, Data-Driven Attribution uses machine learning to assign credit to each touchpoint in the customer journey, providing a more accurate reflection of media performance.
Predictive Metrics
Predictive Metrics
Anticipate user behavior. Google Analytics 360 applies machine learning to historical data to predict future actions, such as purchase probability or churn risk. These predictive metrics can be used to create high-value audiences for activation.
Custom Funnels
Custom Funnels
Visualize user paths with flexibility. Advanced custom funnels allow for the analysis of open and closed paths, retroactive data application, and granular segmentation. This helps identify exact drop-off points and optimize conversion flows.
Offline Data Import
Offline Data Import
Connect the physical and digital worlds. Import offline conversion data, such as in-store sales or call center logs, and join it with online analytics. This provides a holistic view of ROAS and the complete customer journey.
Consent Mode & Modeling
Consent Mode & Modeling
Measure conversions while respecting privacy. When users decline cookies, Consent Mode enables conversion modeling to fill data gaps. This ensures measurement continuity and compliance without compromising on user privacy choices.
Non-Google Campaign Data
Non-Google Campaign Data
Import cost, click, and impression data from non-Google platforms like Meta, Reddit, and Pinterest directly into GA360. This enables a unified view of ad spend and ROAS across all marketing channels.
Drive Growth with Predictive AI
Drive Growth with Predictive AI
Move beyond historical data with Google Analytics 360’s built-in machine learning models. Automatically identify users likely to purchase or churn, and use these predictive metrics to create high-value audiences for proactive campaign optimization.
Our Advantage in Marketing Technology
Our Advantage in Marketing Technology
Knowledge
Knowledge
The team possesses deep expertise in digital analytics, consistently staying ahead of industry trends and platform developments. Through our partnership with Digitl Cloud, a Google Cloud Sell & Service Partner, our expertise also includes cloud infrastructure and data management. This ensures a holistic approach to analytics, translating our knowledge into innovative strategic planning, infrastructure design, and custom setups for an effective data environment.
Independent
Independent
Operating as an independent and international marketing technology partner, collaboration is seamless with all agencies, regardless of a company's current media partners. As a neutral advisor, the focus is solely on ensuring that the marketing technology of clients perfectly aligns with their business goals. Expertise spans various platforms and technologies, making it a versatile and adaptable partner for all organizations seeking to enhance their digital analytics capabilities.
Tech-Driven
Tech-Driven
Our work with Google's analytics tools and data-driven insights drives campaign optimization and measurable results. The collaboration with Digitl Cloud provides a technological advantage, making it simple to integrate marketing and cloud solutions. This allows us to create custom infrastructures that meet your unique business needs, ensuring efficient data collection, enrichment, and activation.
Are you interested?
Are you interested?
Contact us today to start your journey towards digital success!
Contact us today to start your journey towards digital success!
Trusted by industry leaders
Trusted by industry leaders
