Amazon DSP – Product Features

Advanced Capabilities for Programmatic Activation

The Amazon Demand-Side Platform offers a sophisticated suite of tools for buying programmatic inventory across the open web and Amazon's owned ecosystems. Digitl helps advertisers and agencies put these product features to work – from high-impact streaming formats to granular shopper signals – to build effective, data-driven advertising strategies.

Advanced Capabilities for Programmatic Activation

Streaming TV

The platform reaches engaged audiences on the big screen through premium placements on Prime Video, FireTV, and Twitch, delivering high-impact, non-skippable video formats.

Amazon Audio Ads

Amazon Audio Ads offer several capabilities providing exclusive 1P audio inventory across Amazon Music free and Twitch. Ads are cross-device compatible, appearing on Alexa, FireTV, mobile, tablets, and desktops. Campaigns can utilize Amazon usage data for highly relevant targeting.

Advanced Targeting

Amazon DSP offers advanced targeting to reach relevant audiences: socio-demographic targeting; in-market targeting across 2,200+ product categories to identify users with current purchase intent; lifestyle and interest-based targeting; and remarketing and custom audiences, including ASIN-based targeting for specific product views, purchases, or similar-product interest.

Responsive eCommerce Creatives

These are a component-based ad format that automatically adjusts elements—such as images, text, and call-to-action (CTA) buttons—to fit various placements. They are designed to be fluid, often pulling product details directly from Amazon to ensure the ad content is relevant and optimized for the environment where it is served.

Explore the Amazon DSP Product Suite

The Amazon Demand-Side Platform (DSP) offers a sophisticated array of formats and targeting capabilities. Discover how these features drive measurable full-funnel impact.

Premium Streaming TV (STV)

Engage audiences on the largest screen in the home through non-skippable, high-impact video formats on Prime Video and Twitch.

Prime Video Placements

Reach highly engaged viewers during premium cinematic and broadcast content.

Twitch Communities

Connect with live streaming audiences and gaming communities globally.

Performance Measurement

Track relevant KPIs such as video completion rates (VCR) and incremental reach safely.

Cross-Device Online Video

Deliver compelling video messaging across desktop, mobile, and tablet environments to capture attention wherever users browse.

Multi-Screen Delivery

Adapt video assets dynamically for seamless playback on any device.

In-Stream & Out-Stream

Utilize both pre-roll placements and standalone video ad units effectively.

Audience Targeting

Align video delivery with specific demographic and behavioral data signals.

Immersive Audio Experiences

Reach listeners during screen-free moments with premium audio advertisements across Amazon Music and supported smart devices.

Amazon Music Integration

Insert high-quality audio spots between songs and popular podcast episodes.

Smart Speaker Reach

Connect with households through smart, voice-activated devices securely.

Companion Banners

Drive direct action by pairing audio spots with clickable display banners.

Responsive E-Commerce Creatives

Maximize lower-funnel conversions by utilizing ad formats that automatically optimize based on real-time retail signals and availability.

Retail Optimization

Automatically pause active campaigns if a targeted product goes out of stock.

Dynamic Attributes

Integrate real-time pricing and customer review ratings directly into creatives.

Direct to Purchase

Shorten the path to conversion by linking directly to product detail pages.

High-Visibility Display Formats

Build comprehensive brand awareness utilizing standard display banners and custom rich-media executions across the open internet.

Open Exchange Access

Purchase high-quality display inventory programmatically across the web.

Owned & Operated

Place display banners directly within marketplace search results.

Custom Creative Builds

Deploy unique, interactive rich-media assets for specialized brand campaigns.

Precision Programmatic Targeting

Leverage deep retail and streaming insights to build highly specific audience segments, ensuring maximum relevance for every impression.

In-Market Signals

Target users actively researching specific categories or product types.

Contextual Alignment

Place advertisements alongside specific streaming genres or content themes.

ASIN Remarketing

Re-engage shoppers who have previously viewed specific product pages.

Amazon DSP

Product Updates

What’s new from Amazon DSP: Get product updates about the latest features and insights into betas and learn how to use them. Digitl supports customers in using the products most efficiently and staying at the forefront of innovation.

Product Updates

Explore Related Amazon DSP Services

Licensing

Access the Amazon DSP ecosystem through Digitl as a Verified Amazon Ads Partner, with transparent fee structures.

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Technical Integration

Connect data environments. Digitl handles custom audience uploads and synchronizes external data tags.

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Advanced Services

Elevate campaign insights. The team deploys clean room technology via Amazon Marketing Cloud (AMC) to track cross-channel journeys.

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Onboarding

Empower internal media teams. Digitl provides comprehensive platform enablement, structured training, and strategic playbooks.

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Security & Privacy

Protect first-party data. Digitl ensures that all custom targeting configurations strictly adhere to enterprise privacy standards.

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Support

Keep campaigns running smoothly. Digitl provides ongoing troubleshooting, reporting setup, and technical support.

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Frequently Asked Questions

What ad formats are supported?

The platform supports a wide range of formats, including standard display banners, native ads, Streaming TV (STV) spots, online video (OLV), and interactive audio commercials.

What is ASIN-based targeting?

Amazon Standard Identification Number (ASIN) targeting allows advertisers to build custom audiences based on shoppers who have viewed or purchased specific products, enabling highly accurate remarketing.

Can custom data be uploaded?

Yes. Advertisers can securely upload Customer Relationship Management (CRM) lists or connect external Customer Data Platforms (CDPs) to activate custom audiences and execute look-alike modeling.

Does the platform support external inventory?

Absolutely. Through Amazon Publisher Services (APS) and integrations with third-party Supply-Side Platforms (SSPs), advertisers can execute programmatic buys across thousands of premium global publishers.